How much are you worth?

For a question that simple and straight forward as "how much are you worth?", how many people can answer it without hesitation and second guesses? Well, no one can help you evaluate your worth buy maybe this will help; "if you stand for nothing you will fall for anything." Confidence It is a free country... Continue Reading →

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How social media marketing has changed the Influencer market

Influencer marketing isn't a new idea. It has been there for decades where celebrities were paid to endorse products as a way to create product awareness or boost sales. Over time celebrity endorsement lost its authenticity since people associate it with monetary compensation. Potential customers view the endorsement as purely business rather than a genuine... Continue Reading →

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The essence of micro influencers and brand ambassadors

What are micro influencers and brand ambassadors? Two decades ago, the most effective way of advertising and creating awareness was TV commercials. Can we say the same thing today? Nowadays most people don't watch TV and even those who do respond by changing the channel whenever they smell a commercial break. The face of advertisement... Continue Reading →

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The best Insurance Companies in Kenya 2019

Insurance companies in Kenya have struggled over the past 3 decades and this explains why in a country with an estimated population of 50 million has less than 300 registered insurance companies. Kenyans have a different way of viewing risks, they like living in the present not caring about the

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The Bigger Picture in the 2019 Census

Kenya conducts census once every 10 years a role assigned to an independent body the Kenya National Bureau of Statistics. Ironically, most people don’t know the essence of census explaining why quite a number of them will refuse to open the gates or give false answers. Why the government conducts a census The main reason... Continue Reading →

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