So, how can you woo local clients to your business? Do you go door to door passing the message? What about seeking the service of a local search marketing company? Sit back, grab a cup of coffee and be ready to take notes on the 7 tips that can help you woo local clients:
Ways to woo local clients
Advertising is one of the oldest and most effective ways to market your business. And, there are tones of ways in which you can woo local clients to your business. You can use billboards, direct emails, local newspapers or social media just to name a few. Yes, social media wasn’t only meant for stalking your crash, wink!
- Get listed on local search sites
Stats have it that 74% of customers in small businesses are locals. Yes, you read that right, a whole freaking 74%. Seems that people actually embraced the saying “charity begins at home”. Given the fact that most people in our generation prefer shopping online one of the ways to woo local customers is getting listed on a local search site. To gets listed you have to register with a local search marketing company. Some companies even allow you to control how your business appears online. Isn’t that amazing?
- Improve SEO in local search marketing
Search Engine Optimization is one of the fastest ways to increase traffic on your business website. At least 1 in 3 searches in Google have local intent. Do you know what that means? You won’t be late for work in the morning due to traffic. Just kidding! This is not the kind of traffic we are talking about. SEO traffic means the number of people who visit your website. Improving your SEO rankings will help you tap into stray local customers wooing them to your business.
By default people always tend to highly regard businesses with reviews. Ofcos this doesn’t include crazy reviews like. Personally, there was a time I was planning on buying a coffee machine online and decided to read on the review so as to have a better judgment on which brand to pick. I came across a review saying “I can’t find sleep, somebody with extra sleep to help a brother”. Hello, if you are to woo local clients to your business the reviews have to be reasonable, honest and related to your brand.
- Customer support
People will always have questions to ask even when everything is self-explanatory. No one can blame us; we are human beings the most intelligent mammals. As a business one of the ways to woo more customers is ensuring that you have good customer support services. Ideally, the services should run on a 24-hour basis. This is not always necessary but is recommended there are some weird people who wake up at 2 am in the morning to shop.
What you can’t accomplish online you can do it through a seminar. Invite locals to attend a seminar and use the platform to sell out your business to them. Try not to be boring or too serious, ideally, the seminar should include something free, say free dessert, free drinks… Trust me; you can’t imagine how people love free things.
- Discounts and coupons
For a long time now, discounts, promo codes and coupons have helped thousands of business woo customers to their brand. When registering your business with a local search marketing company, select one that will help you market your coupons and discounted products.
Just like wooing a girl, when it comes to wooing local customers to your business you need to be equipped with a few tips. This post has walked you through 7 tips to help your business woo local clients. There is nothing stopping you now.